University of Northampton

Set apart

The University of Northampton had reached an interesting point. It was gaining popularity, but struggling to define itself against other universities. It needed a new brand to promote itself and meaningfully talk to prospective students.

Use newness as a strength

We worked with Martin Lambie-Nairn and Why Projects to define what makes the University unique. As a new university, it wasn’t weighed down by its past so could be positioned as a forward-looking university for the 21st century, that through quality teaching, enabled students to be whatever they wanted to be. The design centred on the boldness of the young institution: arresting 8 bit colours formed the basis of the brand, coupled with bold headlines and large format imagery. We also created a UoN icon to act as a stamp across social media.