The Poetry Society

Poetry as a connector

Reach new people

The Poetry Society is an ambitious and dynamic arts organisation. Founded in 1909, it now has over 4000 members, and promotes British poetry nationally and internationally. They came to us with a dated and lacklustre identity, that didn’t reflect their energy or engage with people widely.


Connect with dots

We wanted to show how poetry brings people and their worlds together. We represented people through dots, with poetry creating connections between them. Dynamic dots, that shift and change online, directly convey the myriad ways of experiencing poetry, whilst the vibrant colours create real standout. The wordmark also gradually becomes a heavier weight to emphasize the word and concept of Society.

“We look better, more dynamic and clearer to our audience since the rebrand.”

Mike Sims
Publishing Manager, The Poetry Society