Sadler’s Wells

20 commissions for 20 years

Celebrate an anniversary

As part of our ongoing relationship with Sadler’s Wells, we created a new identity to celebrate the 20 years the theatre has been housed in their purpose-built building in North-London.


Say it with numbers

Using the main identity as a starting point, the new mark is a reduction of the theatre’s name to just the initials and the addition of 20 in the lock-up. This simple and striking mark will appear on all online and offline marketing material throughout 2018, highlighting the 20 productions commissioned especially for the occasion, and will adorn the exterior of the theatre as large gold banners.