Labelling a passion

Capturing the taste of Slovenia

Peter Polič, director of Slovenia’s P&P Group, bought a vineyard above Piran Bay so he could indulge in his love of wine. He approached us to create a brand for his newly created vinery that would not only capture the beauty of the region and the interesting nature of the wines he produced, but also bring a credibility to a product not typically associated to the region.


A mark of quality
We created a modern, crafted symbol that reflected the thought and preparation that went into producing the wines. It was designed to be used consistently across all touch-points of the brand, from barrel to bottle.


Colourful characters
Just like Peter himself, his wines are full of character. We considered this the products biggest asset, and after studying the tasting notes, we assigned each flavour a specific colour. This became the basis for the unique and colourful labels, conveying the character of each wine through playful typography.

“It has always been my passion to make great Slovenian wine. Red&White’s final design is distinctive, and playful but still credible. It’s part of the Polič experience. It’s been a very strong asset for me when I talk about or sell my wines.”

Peter Polič
Founder and CEO, Polič wines