Leveraging a name
Kodak’s consumer facing brand centred on Kodak moments, but there was no global consistency in communication, and as a result, it had lost meaning. They needed to build a much stronger brand that would reflect the original purpose and values behind the Kodak name.
Remember where you’ve come from
We created an identity that would retain the quality cues of Kodak’s photographic heritage. We set evocative imagery (the kind of photos we have on our phones and want to keep forever) in a contemporary and impactful framework. We worked with them to simplify their messaging, and define a hierarchy that would bring consistency to the company’s global marketing output.
“Red&White have worked closely with our marketing teams around the world to create a strong and consistent brand across our global business.”
Group CMO, Kodak Alaris