Since we led the brand refresh in 2014, we’ve continued to work together with the team at Sadler’s Wells on key elements of design to help reinforce the brand narrative. Sadler’s Wells is a membership organisation, and relies on the donations given by invested and dedicated audience members. After an internal review and realignment of their membership schemes, the theatre needed a thought-provoking creative which stood out and clearly displayed the benefits of the now distinctive schemes.
In February this year, Sadler’s launched this new membership scheme with all members’ collateral and digital campaign assets created by us. We used the simple application of the logotype and the striking performance imagery that are at the heart of the brand to create beautiful, bold and striking designs paired with simple but compelling copylines. The design aimed to quickly capture viewer’s attention, and the playful GIF animations we created engaged with the audience, describing what Sadler’s Wells has to offer this season.
The new campaign has been a success for the theatre, in the 2 months since the launch of the scheme the number of Sadler’s Wells members is already up 115%.