It’s time for us to attempt to round up of creative industry stuff from the past month and awkwardly herd them into a blog post. Here’s five things that caught our attention.
Yep, that’s Jemaine Jenas’ face on battered cod
Coca-Cola launched its Premier League sponsorship deal with a new ad campaign:
This is a flag waving, klaxon hooting, stand-wobbling crowd pleaser designed to create a emotional connection with football fans. It also contains a few peculiar but entertaining moments such as a singing snail, but Jemaine Jenas appearing in batter was the clear favourite.
Nike just can’t stop nailing it
Nike can’t stop making smashing ads. Even if you’ve been living under a rock – like we do sometimes – you’ll have seen the latest one.
Featuring narration by Serena Williams the ad tackled gender inequality in sport and inspired women to get involved and to dream big. It was not only an inspirational piece of film, it spoke to Nike’s brand truths. While most brands aren’t brave enough to venture too close to purpose-driven campaigns, Nike does it effortlessly.
The most British Oscar acceptance speech ever
Come on fate, this can’t be right? We’ve been a fan of Olivia Colman ever since her Peep Show debut. But her Oscars Best Actress acceptance speech was just wonderful. She blew a raspberry for goodness sake.
Regulators announced crack down on gambling industry
From 1st April The Advertising Standards Authority’s rules around gambling will include a ban of using young celebs and sports stars to advertise.
Some brands are being proactive and becoming more responsible. High profile examples of influencers and brands getting into hot water – like the notorious events of Fyre Festival – have probably been enough to get brands to sit up, take notice. But there’s a long way to go before the guidelines catch up with brand advertising.
Snapchat celebrated zero user growth
Snapchat exceeded expectations by not losing any users. Whoop.
The news was greeted with joy from investors and it sent the stock price up by 22%.
Everyone is jumping up and down because Snapchat has stemmed the tide of users leaving the platform, sparked by changing its design last year.
Snapchat’s redesign at the beginning of 2018 was an example of a brand changing its formula for all the wrong reasons. Brands should think through all potential options before setting off on the path to re-design. Because if you do end up getting lost, it can be a long way back.